1. Introduction
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| Groww app |
There here is a profound relationship between the design and implementation of a product and its success. The first rule of good design is to make things look cool, which means great usability. The second rule is to make things appear helpful, which means great utility.
The third rule is to provide short-term gratification, which means great convenience.
These three rules are easy enough to understand; they are foundational in the way we design products today. But it has been said that “good designers don’t make money”, or something like it.
How could this be? How could you not make money when you make things that look so good and feel so useful? Why would you ever want to stop designing for money? And why wouldn’t you want to make more if people were happy with your designs?
There are three reasons:
1) Because there are people out there who need your designs – like programmers and journalists – who would buy anything you design for them (or pay you for it). In fact, I believe there must be at least one person of every profession out there who would pay your design fees if they could afford it. This is so true that I have always dubbed myself a designer / developer / architect / mechanical engineer (MD), not a developer / designer / architect / engineer (DD).
2) Because there are people out there who will pay you for features they don’t even need yet but need in the future – like developers who need some help with their languages or designers who want to build something users will love yet cannot afford right now because their budgets just aren’t large enough.
3) Because there are people out there who have no money and do not have time – like students, retirees, makers and engineers – who would love what you do but just can’t find time or money or both to do it themselves at this point in their lives (or perhaps later when they have more time). They love what you do but cannot live without it yet! They may even be able to earn some income from doing work of this type because they have no other way of getting paid for their time these days. In fact, this last reason sometimes goes by the name “spend-a-thon”: someone spends most of his/her life working on a project he/she truly cares about but is unable to earn any money doing so because he/she has no other source
2. History of Groww App
Groww was a startup aimed at helping startups grow. It was developed in collaboration with the Startup Factory at Stanford and launched as a side project in 2012, although it had already been around for some time prior to that.
The company existed to advance growth hacking in three main areas:
• Growth Prioritization : growth is a priority for Groww, and we believe it is critical for all startups (especially those new to the market).
• Growth Hacking : growth hacking is what we are hoping to do with Groww.
• Grow Apps : an iOS app that allows customers to create custom apps for their Groww accounts, but also allows them to share them with other users — a great way of sharing your app with people who have similar interests.
Of course, there are other ways of doing things too, but these were the three primary areas in which they specialized (and they were pretty specialized). Their focus on growth prioritization led the team originally to specialize on small businesses and early-stage startups:
• Startups under 75.07 million (under 75.07 million is a threshold that has never been surpassed)
• Startups under 37,535k (under 37,535k is a threshold that has never been surpassed)
They got started by focusing on high-level business strategies like marketing and sales. What you can do today helps you tomorrow. Grow your business faster. And if you take this approach, you can be sure you will be growing faster than most other startups . . . but only if you follow our principles . . 3. fo Using Groww App
GrowthW is a new app that helps you track your daily data usage and manage your bills. It works by telling you how much power you consume, how much data you’re using, and how much money you’re spending. It doesn’t cost anything extra to use, so it’s free and easy to use. If you have any questions about why it’s great or would like to try it out, contact us at support@growwapp.com .
The growthW app is now closed for new users (it will be open again in the coming weeks). To begin using the app please sign up here .
4. How To Use Groww App
The quality of a platform is a function of its perceived value. A good platform will be perceived as valuable by users and therefore have high value to them. Platforms with low perceived value will never have much money coming in, and consequently, they won’t grow well.
If you want to make money using your app, the first step is to make it valuable enough that people are willing to pay for its use. If you want people to pay for your app, you need to make its features easier or more useful than similar apps. You also need to understand what makes a good user experience (and not just polish). Here’s an example:
The App Store describes the most popular app in the history of apps as “Firefly” because it was so easy and fun that users kept re-downloading it over and over again (and so on). But Firefly is not unique: there are dozens of similar apps like it; even many of those that aren’t popular at all — like local news or weather apps — do well because they do something different from Firefly.
While some parts of the app may be similar, the most important feature sets are different:
• New users can download the latest version right away without having to sign up for an account first. This is important because new users tend not to recognize and trust labels like “free” or “premium” (even though they certainly know what they mean); in fact, this feature alone set Firefly apart from dozens of other apps (which had some form of “free” or “premium” function but did not provide this kind of immediate access). By avoiding these labels, we were able to better differentiate our product from similar ones as well as create a user experience that was easier for new users than similar ones.
• Join-in features are also powerful features because they signal that you care about your users and their needs (even if you don’t actually deliver on them). For example: if you want people to join in regularly, you should make sure the membership system is simple enough so that new users can build up their own friends lists organically over time; if you want people who already have friends list privileges (and who aren't currently offline) then offering them a premium option makes sense too (but only if there's sufficient demand for it so people don't feel like dropping their existing friends list privileges just so
5. Conclusion
We’ve seen the growth of the app economy in the past year or two. There are tens of thousands of apps on the iPhone and there are hundreds of thousands on Android, many of which have been created by small teams in their bedrooms. They range from a few hundred thousand users to hundreds of millions. The US 2008 App Store download volume alone was estimated at 100 million (source: Digi-Capital).
The growth in this space is substantial, and it’s not slowing down any time soon (source: PiperJaffray).
Millions and millions of dollars flow from these apps every month, without much oversight whatsoever (and yes, it’s largely unregulated). It’s a very different world than what we are accustomed to. There is a lot to be said for all those good guys who aim to change that — but there is also a lot about these new apps that are problematic for many reasons.
The first problem with these apps is that they can be extremely addictive; you know you can just spend another minute playing with one more feature before you should go do something else; after 10 minutes or so if you didn’t find something new to play with then it was probably time to stop anyway. It’s true that most people have a hard time stopping when they start playing an app — and most people don’t get addicted because they don’t play enough — but most users aren’t aware they aren’t playing enough either.
That leads us into our next problem: the app has no user-friendly way for anyone involved in its creation to communicate its value (or lack thereof) — even if they knew what it was supposed to do. If an app has no value proposition, how does anyone know whether or not someone will find it useful? How does anyone know whether or not someone will use it? How does anyone know when an app will be worth paying for? How does one judge whether an app has met its expectations?
And finally we come full circle back to our first problem: how did we get into this situation in the first place? Or rather, why did we get into this situation? We got into this situation because we were trying to build a product that had no value proposition; we got caught up in trying too hard; we were too busy focusing on what exactly made our product valuable; and now everyone wants another piece of the pie...
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